I believe that our planet is inhabited not only by animals and plants and bacteria and viruses, but also by ideas. Ideas are a disembodied, energetic life-form. They are completely separate from us, but capable of interacting with us—albeit strangely. Ideas have no material body, but they do have consciousness, and they most certainly have will. Ideas are driven by a single impulse: to be made manifest. And the only way an idea can be made manifest in our world is through collaboration with a human partner. It is only through a human’s efforts that an idea can be escorted out of the ether and into the realm of the actual.
— Elizabeth Gilbert, Big Magic: Creative Living Beyond Fear

I was sitting at a workshop on invoices and contracts. SO. FUN. Obviously not the most exciting way to spend an evening but Wild Goose Creative in Columbus, Ohio always brought in interesting speakers (and beer + snacks) so I went.

But with an upcoming move to Texas on my mind I found it hard to concentrate. Besides all the logistics and emotions that go into moving, I knew I would need to find a new job in my new city. 

I had been looking at graphic design jobs since that was what I was doing full-time in Columbus. But then I realized, just because that is what I am currently doing doesn’t mean I can’t look for something that might focus on other pieces of myself. 

So as I am sitting there listening to a lawyer discuss tricky verbiage, I think to myself, what do I really love?

- Elizabeth Gilbert, Big Magic

- Elizabeth Gilbert, Big Magic

This is a question I think a lot of people often ask themselves. The answer is tricky not only because of the path it takes to arrive at this magic conclusion but also because once you do reach this destination it has consequences. But throwing all the ‘what if's’ and ‘but's’ out the window I did what I do when my mind is running in circles. I made a list.

My list looked something like this. 

What I really love… 

exploring cultures
yoga - a mindful persepctive
creative spaces
working with creatives

Then I took those subjects that make me feel most alive and just like I do when working on a design or photography project I started word mapping. What I discovered was there were three words that kept coming up no matter the root it stemmed from.  Art. Education. Travel.

I sat there, going in and out of what these master's of their crafts from my community were sharing and thought about these three words. How do I combine art, education and travel in a way that is bigger than myself?

Although it was about a year ago when I was sitting in that workshop I can still remember how my hard my stomach flipped when the idea for RATIO came to me. It felt like someone had just passed by and without making any eye contact they gently laid down a wrapped gift. A gift so exceptional, that I just sat there as if I was in a different world floating above myself for a few moments. 

It just clicked. Like, BAM. While at the same time there was a complete ease about it. 

I sat there thinking about how I was so fortunate for all the life changing experiences I’ve had that only something as uninhibited as travel can bring into one’s life. How education is the foundation. How photography has felt like an extension of myself that allows me to create and connect.

I thought about how combining these three passions could potentially unite a lot of people in an interesting and positive way.

I didn’t know the logistics and at that point I didn’t care to. All I knew was that in a moment when my mind was open to unrestricted possibilities an idea came drifting by, settled inside me and has been moving me forward ever since. 


1. Surround yourself with people who love what they do. Even if you can't relate to that "thing that they do" being around that sort of energy will light you up. 

2. Take the time to think about why you do what you do. Often the "why's" will guide you more than the "what's". 

3. If it feels really, really right, RUN with it. Fears that will arise, of course. When they do, take a second to think your dreams and your fears. Which ones really matter? Which ones are true? Great video on this subject with Kathleen Shannon from Creative Braid.

Morgan creator of RATIO

creator of RATIO